Friday, May 21, 2010
Does my blog know I am blogging about blogging?
That...that did my head in.
And so I lead into the message of this blog - how to blog and get people to read your blog. My first stop for info about blogging was books. Ironic. Books about blogs. Written by the converted for those seeking knowledge on conversion. Luckily for you and I, most of the information held in the 73 books I got out of the library can be summarised into the following masterfully summarised points:
Number One. Go to other blogs and engage in the discussions happening. Not just 'Oh, I also make great hand-embroidered cushions. You should have a look and buy one at www.blanketstatements.co.nz'. One blogging hero, from the book Blogging Heroes, parallels it to a party. You can throw a party and hope that because you are throwing it, people will show up. Not a good strategy, he says. First, we should go to other parties, with great bottles of wine, engage in the conversations taking place, mingle, smile, laugh, dance well (if able), actually be a great guest. In doing this you become popular, other guests enjoy your company, find you interesting and when you throw a party, they'll probably show up. I love that analogy - it totally makes sense! As another of my blogging heroes told me, it's blogging karma. We want people to read our blog and leave great comments, so we should be reading other blogs and leaving great comments.
Number Two. Have a point of difference - if aiming to attract more followers. I certainly enjoy blathering on about my day and my opinions, I am very interesting after all. But it may not attract followers as much as sharing something I am passionate about and expert in (as this blog obviously does). Part of this, as well, is using your own style and way of communicating.
Number Three. Be professional. This applies when trying to sell a product or not. "Think about a potential shopper and how they will feel about buying from you after reading your blog" (also from Blogging Heroes). Fair enough. I guess this goes for replying to comments as well - statistics tell us not to tell people to flop off and keep their opinions to themselves. Which leads me to my next point...
Number Four. Reply to comments left on your blog. I love that about Design*Sponge and Seattleite Imagery.
Number Five. Post as often as possible - but not too much. And keep the posts a good length, but not too long. Confused? Obviously, I'm happy for you to follow my example - write enough to keep people looking forward to your next post, and not overwhelmed because it blocks out the sun.
Number Six. Ask questions for your readers to answer and run competitions from time to time.
Number Seven. Pretty photos. We like pretty photos.
So lovely, loyal readers...what do you think about my blogging blog? I promise not to tell you to flop off.
Day 7: Thursday 20th May, 2010
Tip 2: Please see above...
Posted by melissa-jade gregan at 12:51 AM